I led the design of the Member Portal for the Opportunity Finance Network (OFN), transforming fragmented reporting into a unified system with enterprise-grade data management and Power BI integration.
The challenge was to build an intelligent, scalable system rather than just a static interface. I designed a flexible template engine with built-in validation, enabling the client to launch new report types autonomously.
The core business goal was to minimize the operational load on the verification team (AMS), replacing manual "data cleaning".
Skipped formal usability testing in favor of stakeholder validation cycles, accepting risk in edge cases I could mitigate post-launch.
Under a 195-hour budget, I shifted from traditional discovery to decision-oriented design, using AI tools for rapid prototyping. The goal wasn't to "explore everything" — it was to eliminate ambiguity fast and keep the technical team unblocked.
Qualtrics' non-linear, fragmented structure caused users to "drown" in errors. The verification team (AMS) was overwhelmed by manual clean-up and negative feedback.

The client couldn't implement new business rules or evolve the product without starting from scratch.



195 hours leaves no room for back-and-forth. I worked directly with the System Architect, translating UX into technical requirements detailed enough that validation logic and CMS rules shipped with minimal iterations.


